Thursday, 04 December 2014 00:00

The Guardian: SoundCloud Confirms Licensing Deal with Warner Music Group

Written by

SoundCloudThe world’s second biggest streaming service has made a game changing move by signing its first deal with a record company.

SoundCloud’s deal with Warner Music Group means that artists on WMG’s labels will now be paid royalties. The revenue needed to make this possible will be generated by SoundCloud’s new subscription service that will be introduced next year.

Both Warner Music Group and SoundCloud are very optimistic about the amount of revenue that the deal will generate for Warner Music artists while still fostering the connection and collaboration between an artist and their following that makes SoundCloud so unique and successful.

Jonathon Dworkin from Warner Music Group told The Guardian that the deal is “a win for artists, for rights-holders and for consumers.”

During a time when royalty payments by streaming services has become a bone of contention in the music industry, made most public by the feud between Taylor Swift and Spotify, this seems to be a step in a positive direction.

Currently, SoundCloud pays artists less than the average of $0.007 per song play by other streaming services, a figure that was criticized by Swift in the article she wrote earlier this year for the Wall Street Journal.

However, Warner will not be licensing its entire catalogue, which includes artists such as Ed Sheeran, Coldplay, Kylie Minogue and Bruno Mars, to SoundCloud in the deal.

SoundCloud has also held talks with Universal and Sony Music. Sony/ATV and BMG are already partners in SoundCloud’s new scheme known as OnSoundCloud. This venture will introduce advertising for certain artists, starting initially in the USA.

Search MS101

Buy The Book On Amazon

SCH10174 Music Supervision

Twitter Feed @MusicSupervise

For Content Producers

Need the perfect song for your visuals?
Try our FREE service!

The SongHunters

Do you need a Music Supervisor for just an hour?
Try the HourlyMusicSupervisors

SongHunters Testimonials

  • "The SongHunters have helped license our music into the right markets and video games with ease. They did all of the groundwork for us which is very important - especially for an independent band. The SongHunters have brought the rest of the world closer to us and that is what truly matters."
    We Outspoken

Newsletter Sign-up

Subscribe to our Music Supervision 101 / SongHunters Newsletter!
(Not the same as our SongHunters'
Providers List)

Our Book:

Music Supervision 2: The Complete Guide to Selecting Music for Movies, TV, Games, & New Media

SCH10174 Music Supervision

Available at Amazon.com

The newly revised, definitive book on music supervision, which guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music supervision, or matching music to all the different mediums from films to ring tones, is one of the fastest-growing careers in the music industry, but finding the winning song for a national ad campaign or compiling a platinum movie soundtrack takes more than just good taste. Music supervision today requires serious multi-tasking and the ability to navigate licensing, relationships, and cultural trends with ease. This book guides you through real scenarios and legal landmines you might encounter; it explores sound design and profiles key players with insightful interviews, while providing project form templates that will save time for seasoned music supervisors.

This is the only guide to the career of music supervision and is ideal for the music student, musician, industry executive and of course, for those who want to break into the field of music supervision. Authors David Weiss, Ramsay Adams and David Hnatiuk are all renowned figures in the procurement and supervision of music and they apply their combined knowledge and experience to give the best possible advice and tell you how to get the job!